How Companies Successfully Respond to Disruptive Change
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How Companies Successfully Respond to Disruptive Change

Recent history is riddled with famous brands now defunct for their inability to succeed in the face of disruptive industry change. Here’s how a company might avoid joining that list and actually dominate instead. Warning: It’s not easy.

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Priceless Advice If You Sell Stuff Online

In all my years of business marketing and consulting, it still amazes me how so many companies, large and small miss the mark in one key area: customer service. WTH? So, here is my priceless advice if you sell stuff online. Measure Your Customer Satisfaction Come on, people! It’s just not that hard. You don’t…

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Does your marketing differentiate you?

When a person visit’s your website or reads your collateral, does your marketing differentiate you from your competition? It’s hard to be objective about yourself. We tend to see what we want to see when we look in the mirror and self-assess. We simply do not see as clearly as a trained outsider sees things. Family…

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