At the core of most strategic decisions relating to business, marketing, advertising, and products or services, is research. Primary and secondary research are the key components of smart decisions. That is certainly true for KeyResults, who use research extensively to carry out nearly facet of services performed.
KeyResults is a very pragmatic company that heavily resists making empirical decisions without data. And, nearly everything can be tested. Everything. It is entirely possible to know beyond all doubt which features, attributes, packaging, and pricing should work best for a new product before you even prototype the first model. In fact, it is possible to predict whether or not the product will sell at all! Now that’s useful.
Creativity in research and due-diligence is something that KeyResults prides itself on. We have saved clients from disastrous business decisions by testing assumptions behind – sometimes major – decisions.