Priceless Advice If You Sell Stuff Online
In all my years of business marketing and consulting, it still amazes me how so many companies, large and small miss the mark in one key area: customer service. WTH? So, here is my priceless advice if you sell stuff online. Measure Your Customer Satisfaction Come on, people! It’s just not that hard. You don’t…
Read MoreDoes Your Company Follow Through?
Keeping your promises matters…a lot! While doing some competitive analysis for a client company, I came to a point where I was reading through the reviews of many competitors in the area. I found all the usual range of levels of satisfaction or disappointment. What was most impressive was the pattern of dissatisfaction over behavior.…
Read MoreSo Where Are My Website Leads?
So you hired the latest and greatest website SEO guru company to wave their magic wand over your website. They seemed legit, first among equals that have been assailing you nearly every day creating fear, uncertainty and doubt (FUD) The anxiety they bring happens to correspond with a measurable drop in leads and or sales.…
Read MoreOTT ADs Finally Paying Off!
On the one hand, it’s good in that it cuts out the middleman, and allows brands to jump the line Over-The-Top (OTT) and market directly to their target. Getting to the target prospects more directly is almost always a good thing for marketers and the brands they are managing. This change has been a tough one…
Read MoreBe honest, do your ads suck?
Most people do not need to be artistic or particularly creative to know an excellent, effective ad when they see one. So, be honest, do your ads suck? Here’s why bad ads are so bad, how you can tell if they reek, and a few things you can do about it. Crappy Ads cost you…
Read MoreSigns Signs Everywhere Bad Signs
As an Ad Man, my trips anywhere in the car or motorcycle have me shaking my head as I notice signage that either makes the grade or is a complete waste of money for its owner. It boggles my mind just how many really bad signs there are out there in the good old USA. It’s…
Read MoreWho is your customer?
So, I had a discussion with a small business owner the other day when the topic of customer profiling came up. No, it’s not anything nefarious. On the contrary, customer profiling brings your marketing into razor sharp focus. Customer profiling answers the question “who is your customer?” Here’s how it works. Some Customers Better Fit…
Read MoreDoes your marketing differentiate you?
When a person visit’s your website or reads your collateral, does your marketing differentiate you from your competition? It’s hard to be objective about yourself. We tend to see what we want to see when we look in the mirror and self-assess. We simply do not see as clearly as a trained outsider sees things. Family…
Read MoreWise Social Media Business Choices
So, you’ve been told you need to pay attention to social media. Great. So, which ones do you pay attention to? How do you make wise social media business choices? Answer: Choose the social outlets or online communities that connect your business with your customers. Small and medium businesses in all industries need to worry about…
Read MoreIs Your Website Mobile Ready?
Surprise! Mobile devices may now outnumber desktop devices that visit your website. That fact has numerous implications for you and you really need to consider a few things soon. Is your website mobile ready? How does your website look on a tablet and smartphone? You need to be thinking about how your website looks on…
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