Keeping your promises matters…a lot! While doing some competitive analysis for a client company, I came to a point where I was reading through the reviews of many competitors in the area. I found all the usual range of levels of satisfaction or disappointment. What was most impressive was the pattern of dissatisfaction over behavior.…

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So you hired the latest and greatest website SEO guru company to wave their magic wand over your website. They seemed legit, first among equals that have been assailing you nearly every day creating fear, uncertainty and doubt (FUD) The anxiety they bring happens to correspond with a measurable drop in leads and or sales.…

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On the one hand, it’s good in that it cuts out the middleman, and allows brands to jump the line Over-The-Top (OTT) and market directly to their target. Getting to the target prospects more directly is almost always a good thing for marketers and the brands they are managing. This change has been a tough one…

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