So you hired the latest and greatest website SEO guru company to wave their magic wand over your website. They seemed legit, first among equals that have been assailing you nearly every day creating fear, uncertainty and doubt (FUD) The anxiety they bring happens to correspond with a measurable drop in leads and or sales. …
On the one hand, it’s good in that it cuts out the middleman, and allows brands to jump the line Over-The-Top (OTT) and market directly to their target. Getting to the target prospects more directly is almost always a good thing for marketers and the brands they are managing. This change has been a tough one …
Most people do not need to be artistic or particularly creative to know an excellent, effective ad when they see one. So, be honest, do your ads suck? Here’s why bad ads are so bad, how you can tell if they reek, and a few things you can do about it. Crappy Ads cost you …