Recent history is riddled with famous brands now defunct for their inability to succeed in the face of disruptive industry change. Here’s how a company might avoid joining that list and actually dominate instead. Warning: It’s not easy.
Far too many businesses are using Facebook to replace their website as the core of their marketing presence. This is a huge mistake. Don’t let FB steal your website! Here’s why
In all my years of business marketing and consulting, it still amazes me how so many companies, large and small miss the mark in one key area: customer service. WTH? So, here is my priceless advice if you sell stuff online. Measure Your Customer Satisfaction Come on, people! It’s just not that hard. You don’t…
So you hired the latest and greatest website SEO guru company to wave their magic wand over your website. They seemed legit, first among equals that have been assailing you nearly every day creating fear, uncertainty and doubt (FUD) The anxiety they bring happens to correspond with a measurable drop in leads and or sales….
On the one hand, it’s good in that it cuts out the middleman, and allows brands to jump the line Over-The-Top (OTT) and market directly to their target. Getting to the target prospects more directly is almost always a good thing for marketers and the brands they are managing. This change has been a tough one…
Most people do not need to be artistic or particularly creative to know an excellent, effective ad when they see one. So, be honest, do your ads suck? Here’s why bad ads are so bad, how you can tell if they reek, and a few things you can do about it. Crappy Ads cost you…
As an Ad Man, my trips anywhere in the car or motorcycle have me shaking my head as I notice signage that either makes the grade or is a complete waste of money for its owner. It boggles my mind just how many really bad signs there are out there in the good old USA. It’s…
So, I had a discussion with a small business owner the other day when the topic of customer profiling came up. No, it’s not anything nefarious. On the contrary, customer profiling brings your marketing into razor sharp focus. Customer profiling answers the question “who is your customer?” Here’s how it works. Some Customers Better Fit…
When a person visit’s your website or reads your collateral, does your marketing differentiate you from your competition? It’s hard to be objective about yourself. We tend to see what we want to see when we look in the mirror and self-assess. We simply do not see as clearly as a trained outsider sees things. Family…
