small business

Who is your customer?

So, I had a discussion with a small business owner the other day when the topic of customer profiling came up. No, it’s not anything nefarious. On the contrary, customer profiling brings your marketing into razor sharp focus. Customer profiling answers the question “who is your customer?” Here’s how it works. Some Customers Better Fit …

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Does your marketing differentiate you?

When a person visit’s your website or reads your collateral, does your marketing differentiate you from your competition? It’s hard to be objective about yourself. We tend to see what we want to see when we look in the mirror and self-assess. We simply do not see as clearly as a trained outsider sees things. Family …

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