Keeping your promises matters…a lot! While doing some competitive analysis for a client company, I came to a point where I was reading through the reviews of many competitors in the area. I found all the usual range of levels of satisfaction or disappointment. What was most impressive was the pattern of dissatisfaction over behavior.…

Read More

So you hired the latest and greatest website SEO guru company to wave their magic wand over your website. They seemed legit, first among equals that have been assailing you nearly every day creating fear, uncertainty and doubt (FUD) The anxiety they bring happens to correspond with a measurable drop in leads and or sales.…

Read More

As an Ad Man, my trips anywhere in the car or motorcycle have me shaking my head as I notice signage that either makes the grade or is a complete waste of money for its owner. It boggles my mind just how many really bad signs there are out there in the good old USA. It’s…

Read More