How Companies Successfully Respond to Disruptive Change
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How Companies Successfully Respond to Disruptive Change

Recent history is riddled with famous brands now defunct for their inability to succeed in the face of disruptive industry change. Here’s how a company might avoid joining that list and actually dominate instead. Warning: It’s not easy.

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Does your marketing differentiate you?

When a person visit’s your website or reads your collateral, does your marketing differentiate you from your competition? It’s hard to be objective about yourself. We tend to see what we want to see when we look in the mirror and self-assess. We simply do not see as clearly as a trained outsider sees things. Family…