Tag: strategy

  • How Companies Successfully Respond to Disruptive Change

    How Companies Successfully Respond to Disruptive Change

    Recent history is riddled with famous brands now defunct for their inability to succeed in the face of disruptive industry change. Here’s how a company might avoid joining that list and actually dominate instead. Warning: It’s not easy.

  • Don’t Let Facebook Replace Your Website!

    Don’t Let Facebook Replace Your Website!

    Far too many businesses are using Facebook to replace their website as the core of their marketing presence. This is a huge mistake. Don’t let FB steal your website! Here’s why

  • Does your marketing differentiate you?

    When a person visit’s your website or reads your collateral, does your marketing differentiate you from your competition? It’s hard to be objective about yourself. We tend to see what we want to see when we look in the mirror and self-assess. We simply do not see as clearly as a trained outsider sees things. Family […]

  • Wise Social Media Business Choices

    So, you’ve been told you need to pay attention to social media. Great. So, which ones do you pay attention to? How do you make wise social media business choices? Answer: Choose the social outlets or online communities that connect your business with your customers. Small and medium businesses in all industries need to worry about […]