Don’t Let Facebook Replace Your Website!
Far too many businesses are using Facebook to replace their website as the core of their marketing presence. This is a huge mistake. Don’t let FB steal your website! Here’s why
Priceless Advice If You Sell Stuff Online
In all my years of business marketing and consulting, it still amazes me how so many companies, large and small miss the mark in one key area: customer service. WTH? So, here is my priceless advice if you sell stuff online. Measure Your Customer Satisfaction Come on, people! It’s just not that hard. You don’t…
Who is your customer?
So, I had a discussion with a small business owner the other day when the topic of customer profiling came up. No, it’s not anything nefarious. On the contrary, customer profiling brings your marketing into razor sharp focus. Customer profiling answers the question “who is your customer?” Here’s how it works. Some Customers Better Fit…
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