At the core of most strategic decisions relating to business, marketing, advertising, and products or services, is research. Our research services include both primary and secondary research methods and are the critical components of smart choices. That is undoubtedly true for KeyResults, who use research extensively to carry out nearly facet of services performed.
KeyResults is a very pragmatic company that heavily resists making empirical decisions without data. And, we at KeyResults can test nearly anything with few exceptions. We can examine virtually anything as it relates to human behavior. It is entirely possible to know beyond all doubt which features, attributes, packaging, and pricing should work best for a new product before you even prototype the first model. Furthermore, it is possible to predict whether or not the product will sell at all! Now that's useful.
Creativity in research and due-diligence is something that KeyResults prides itself on. We have saved clients from disastrous business decisions by testing assumptions behind - sometimes significant - decisions.