Marketing Research Services
Strong reliable market research is how you stack the deck in your favor!
KeyResults offers marketing research services as a full-service advertising and marketing agency in Houston, Texas. Set up as Chris Schaefer and Company in 1976. KeyResults offers turnkey professional help in all facets of business marketing, advertising, creative, and PR. If you are a business considering some changes in your marketing or advertising program, then you have come to the right place.
Primary market research
- Secondary market research
- Dial Sessions
- Business surveys
- Strategic marketing research
- Sales research
- Focus groups
Secondary market research
- New product research
- Business relocation research
- Service evaluation
- Tactical marketing research
- Customer service/quality research
- Blind testing
Customized Marketing Research
KeyResults meets your specific marketing research needs by way of expert staff experienced in tailoring programs to your key objectives. Whether you are at the idea stage or the pre-release stage of a fully developed product, service, or other initiatives, KeyResults has the experience and know-how to get decision support information collected quickly and discreetly.
Broad and Shallow, or Deep and Narrow Research
Specializing in innovative for-profit business marketing services, KeyResults is a perfect fit for team-oriented product and services companies. Building businesses and relations have a lot in common. Continuing long-term success takes trust, teamwork, chemistry, and hard work. Your products or services matched with our research, planning, creativity, and execution, equate to an unfair advantage over your competition.
One-stop shopping for all your research needs
As a well-equipped full-service marketing agency, we can handle all of your strategic and tactical marketing needs. From strategy, planning, and research, to organization, budgeting, and integration with your sales force, you have a menu at your disposal. The list is a good simile as you can take only the services your company needs. This approach to services creates an excellent fit for both midsize and large companies that need to supplement existing staff. We invite you to let us spend a short time with you. Let us show you what we are about and what we can do for you.
Diverse product, services, and industry experience
Over the years, our clientele has been different, covering many industries. Healthcare, finance, entertainment, insurance, real estate, high technology, consulting, distribution, energy, and various manufacturing, to name a few. Though North America is our focus, we do have significant business experience internationally. We believe this gives us valuable perspectives about people on all continents.
A great marketing program is as vital as ever today. With so much competition, and the increasing costs associated with promotion on top of product or services development, you need to have a plan, and a means for testing your execution and effectiveness.
KeyResults is about your success and value. It is our practice to get so deeply involved in your industry and internal organization that we become a trusted extension of the core business management team. One client refers to us as a trusted friend.
Good research to help your business, products, and services stay relevant
While the fundamental causes behind what motivates a customer to buy from one company over another remain mostly unchanged, demographics and expectations have changed substantially. It is as if time is speeding up while our planet shrinks. It is crucial that your marketing programs stay tuned in and relevant. We pledge to do just that for you regardless of the media, geography, target customer, or industry.
Thank you for stopping by. We look forward to speaking with you about a mutually worthwhile and rewarding experience.
Free Marketing Assessment
Your company may qualify for our free marketing communications assessment and evaluation. Be sure to ask!
How are you perceived?
Perception is compelling. Your employees, suppliers, and customers all have opinions of your company. Do you know what their understanding of your company is today? Does it match up with your idea of what it should be? If you don't know...call in a public relations professional and take control.
News Releases: When was your last one?
Most companies have exciting things going on, things that should be shared: new customers, new products, and services, new solutions to problems. Make sure to take the time to record and share these events. Stand out and be recognized. Alternatively, hire a PR firm to handle this for you. An outsider is more likely to see what you are overlooking as newsworthy.
Are you getting an unfair advantage?
One often overlooked area of opportunity for companies comes in the form of copyrights and trademarks. Many companies name their products, services, and processes without realizing that they have a chance for competitive advantage — also, potentially excellent PR exposure, only by choosing and using names and communicating them. An outside specialist like KeyResults assesses your company from a child's-eye and frequently uncovers under-utilized low-hanging fruit or hidden assets. Sometimes these discoveries are worth tens of millions of dollars or more to the business.