Advertising, Marketing, Graphics Design, and PR Firm - Houston, Texas
Television Advertising
Houston television advertising ranks 11 th in the US, with Hispanic households ranking 4 th, and African-American viewers ranked 8 th. Americans now watch an average of 8 hours of programming daily. Americans prefer TV for local news and weather. At 2004 rates, Television advertising costs an average of $6 to reach 1000 households. That is about par with magazine rates for full-page color ads.
Television advertising is without question the granddaddy of advertising media. People consistently say they learn more about companies, brands and products through TV that any other way. Their favorite programming continues to be movies, news and sports. Americans do love their television whether it is local, network, broadcast, satellite or cable.
Television advertising is surprisingly affordable and effective, even for small businesses if properly approached. The savvy business or corporation understands that TV comes in many different flavors and just as with radio, rates are negotiable. Cable and satellite TV now add many options nonexistent a few years ago. That said, TV advertising is not a good fit for many businesses. You need to rationalize spending precious ad dollars on this media, carefully weighing results against your other communications options such as newspaper, magazine, direct mail, Internet, etc.
KeyResults is there to guide you through the complex choices television advertising has to offer your business. Research, creative, media buying, production and evaluation of results name just small part of services at your disposal. We'll help you develop just the right mix as part of your comprehensive marketing communications plan.
Navigate the complexities and nuances of televisions advertising with a partner that will help you achieve your goals and keep you from walking off trail taking undue risk. Avoid ineffective and wasteful advertising in favor of targeted and creative commercials that bring in business and measurable results. Pick up the phone and give us a call or use our handy contact form and tell us about your needs today. You'll be glad you did.
Thank you for considering KeyResults.
Advertising Services
- Overview
- Radio
- Television
- Internet Advertising
- Direct Mail
- Billboards
- Yellow Pages
- Media Planning / Buying
- Special Promotions
- Special Events
- Advertising Management
Free Assessment
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Easily abused
For most smaller and medium businesses it's easy to fall into the trap of running commercials based on what large national advertisers run on TV. Unless you have their budget, this is unwise. The typical automobile, cell phone, or beverage commercial is the kind of institutional advertising that doesn't make a lot of sense for smaller companies.
The many forms of television advertising
For such a new media, TV has evolved dramatically over the last 15 years yielding surprisingly affordable spot advertising opportunities to touch a local audience. Broadcast, network, satellite, and cable each offer their own set of opportunities.
Prime time=big bucks
Staying away from 8pm to 11pm alone multiples your television ad budget many times. This ad space is by far the most expensive and best left to large size national advertisers. Focus your programming off prime and target spots the match up favorably with your target audience.