Advertising, Marketing, Graphics Design, and PR Firm - Houston, Texas
Direct Mail Advertising
Direct mail advertising services by KeyResults Houston, Texas expertly cover the gamut of solutions for today's business needs.
Starting with strategic planning and creative services, we'll develop a campaign and package suitable for your budget and purpose. Our production services ensure that your package is reproduced and prepared for delivery according to job specification and fulfillment makes sure your piece or package gets in the hands of named customer in a timely basis.
Direct mail continues to be an effective tool for targeted marketing and advertising even with the media choices available. Large and small businesses alike successfully market and communicate with their customers every day using direct mail.
Direct mail advertising takes many forms. Simple postcards, elaborate folding pieces, envelopes of various sizes, CD-ROMs and DVD's, and even specialized packaged samples of products. No matter the form, KeyResults is expertly prepared to handle any of your direct mail campaign needs.
DM is only as effective as the list. This means that even with the best-designed content, offer and packaging, if you are sending it to the wrong audience you are destined for failure. You may as well be burning money because your response rates will be horrible. The KeyResults team pulls together lists from many quality sources and helps you pull your own mailing list program together that stays fresh and current. Your website is an excellent way to allow prospects and customers to stay informed about your company and to preserve their contact information for mailers.
If direct mail advertising is a form of marketing new to you, or if your current campaigns are not yielding the results you feel you should, please give us a call. We will setup a consultation and discuss ways that KeyResults can help kick your program up to snuff.
Pick up the phone and give us a call or use our handy contact form and tell us about your needs today. You'll be glad you did.
Thank you for stopping by.
Advertising Services
- Overview
- Radio
- Television
- Internet Advertising
- Direct Mail
- Billboards
- Yellow Pages
- Media Planning / Buying
- Special Promotions
- Special Events
- Advertising Management
Free Assessment
Your company may qualify for our free marcom assessment and evaluation. Be sure to ask!
DM Testing
There are entire texts devoted to DM and all of them devote substantial space to the important topic of testing. Essentially, testing pits two or more versions of a DM piece against the others, tracking response ratios using a variety of coded techniques. Testing is the difference between ok and great direct mailers.
Mailing lists
Acceptable response rates depend on many factors, chiefly the mailing list. Quality mailing lists are not cheap and are good only for a limited time. Take measures to compile and maintain your own internal mailing list and save.
The offer and call to action
Make the meat of your DM piece a compelling offer once you've built up interest in your product or service. Offers of "free" and the risk removing "trial" continue to carry the load for direct mail copywriters. Oh yeah, and don't forget the call to action, it may seem obvious, but surprisingly, many DM pieces forget to direct the prospect to some kind of action.