Copywriter Rates

Typical Examples

We estimate each project individually and usually provide you with a project price and a cap or "not-to-exceed" amount. The following hourly rates should serve as a general guideline for typical copywriting projects.

Hourly Rates

Creative Concept - $125/hr.
Copywriting - $105/hr.
Layout and Design - $105/hr.
Production Work - $75/hr.
Editing - $60/hr.
Proofreading - $55/hr.
Research - $55/hr.
Vendor supervision - $60/hr.
Out-of-Pocket - Actual

Copywriting Services

Web Presences/Pages
Web Banners
Corporate Ads
Product Ads
Capability Brochures
Product Brochures
Identity Packages
Tag Lines
Positioning Statements
Sell Sheets
Point-of-Purchase Materials
Billboards
Specialty Items
Press Releases
Marketing Presentations
Radio and TV Commercials
Catalogs (printed or e-commerce)
Manuals/Guides
Trade Show Concepts/Materials
Training Materials
Packaging

Project Pricing (Copywriting only)

Advertising		$US
Full Page Ad		$650-1320
Half Page Ad		$510-1055
1/4 Page Ad		$465-880
Billboard Ad		$550-1230
Outdoor Ad Other		$550-1230
Direct Mail
1-2 pg lead-generation sales letter		$880-2150
4-pg direct mail sales letter		$2660-3890
Self-Mailer, 8.5 x 11, folded		$1055-2460
Self-Mailer, 11x17, folded		$1845-3075
Postcard direct response		$440-1320
Direct Mail Pkg, prospecting		$2460-5540
Direct Mail Pkg, mail-order		$3075-7380
Collateral
Brochures (per 300 words)		$175-440
Catalog (per page)		$130-395
Packaging Copy		$175-880
Promotion
Company Name		$530-2200
Tagline		$350-1320
New Product Name		$1055-3075
Communications

Newsletter (pg)

$375-530

Press Release		$265-530
Technical / Service		$350-2640
Video Script - 5 Min		$1140-1580
New Media
Website	(home page)	$420-640
	(additional pages)	$380-550
Website	entire site	$2500-$call

Creative Services

Free Marketing Assessment

Your company may qualify for our free marcom assessment and evaluation. Be sure to ask!

Copywriting Rates

Headlines

Headlines are the hooks with which good advertising copywriters go fishing for sales. It is not uncommon to spend as much time on the headlines as all the rest of the text combined. Headlines are important in Ads and they deserve a lot of attention.

Specifications

For products, it is almost always good to devote some space to presenting useful and accurate specifications. Stick with customary specs for the industry, but don't be afraid to highlight standout specs that give you the edge and minimize expounding on those less favorable.

Captions

Most advertising is accompanied by photos and we believe this is a good practice. Be sure to caption photos with solid copy that informs the prospect about the photo, and chose photos that compliment the material covered.