Advertising, Marketing, Graphics Design, and PR Firm - Houston, Texas
Copywriting Pricing Rates
Typical Examples
We estimate each project individually and usually provide you with a project price and a cap or "not-to-exceed" amount. The following hourly rates should serve as a general guideline for typical copywriting projects.
Hourly Rates
- Creative Concept - $125/hr.
- Copywriting - $105/hr.
- Layout and Design - $105/hr.
- Production Work - $75/hr.
- Editing - $60/hr.
- Proofreading - $55/hr.
- Research - $55/hr.
- Vendor supervision - $60/hr.
- Out-of-Pocket - Actual
Typical Project Pricing andndash; [Copywriting only]
In the case of creative projects, the client may get two or more alternative concepts from which to choose.
- Single Ad - $500-2000
- Brochure - $1000-$3000
- Web page - $300-$2000
- Product Manual - $3000-$8000
- Billboard/Banner - $500-$1000
- PR Release - $300-$400
Available Copywriting Services for KeyResults
- Web Presences/Pages
- Web Banners
- Corporate Ads
- Product Ads
- Capability Brochures
- Product Brochures
- Identity Packages
- Tag Lines
- Positioning Statements
- Sell Sheets
Point-of-Purchase Materials - Billboards
- Specialty Items
- Press Releases
- Marketing Presentations
- Radio and TV Commercials
- Catalogs (printed or e-commerce)
- Manuals/Guides
- Trade Show Concepts/Materials
- Training Materials
- Packaging
Creative Services
- Overview
- Photography
- Copywriting
- Graphic Design
- Multimedia
- Video Production
- Print Collateral
- Presentations
- CD-ROM and DVD
Free Marketing Assessment
Your company may qualify for our free marcom assessment and evaluation. Be sure to ask!
Headlines
Headlines are the hooks with which good advertising copywriters go fishing for sales. It is not uncommon to spend as much time on the headlines as all the rest of the text combined. Headlines are important in Ads and they deserve a lot of attention.
Specifications
For products, it is almost always good to devote some space to presenting useful and accurate specifications. Stick with customary specs for the industry, but don't be afraid to highlight standout specs that give you the edge and minimize expounding on those less favorable.
Captions
Most advertising is accompanied by photos and we believe this is a good practice. Be sure to caption photos with solid copy that informs the prospect about the photo, and chose photos that compliment the material covered.