Copywriter - Houston, Texas

Copywriters

Copywriters sell with words at KeyResults, in Houston, TX.  It’s that simple.  On behalf of our clients, we educate, inform, and entertain, but in the end we write to sell. KeyResults has expert copywriters for magazine or newspaper advertising copywriting, brochure copywriting, and direct mail letters or postcards. Our copywriters also handle web page copywriting, as well as radio, television, and billboards writing too.

Technical Writing Too
While many of our customers depend on us for their technical copywriting for their product manuals, user guides, data sheets, and service guides, selling is always on our customers’ mind.

Even the President Uses Copywriters
Our copywriter team will help you say the right things to your target audience. Whether this is a one-off project, or part of a large-scale marketing effort, KeyResults does the needed homework to write effectively on your behalf. We’ll help you to clarify your message for maximum impact using our proven methods. Even the President of the United States of America depends on copywriters, called speechwriters. Nearly all American Presidents have used speechwriters.

Doing Our Homework
Consistent positioning is very important for most businesses, defining who you are to a specific customer focus.  Formal style, or informal.  Personal, or more narrative.  Middle-clsss, or royal touch.  Rugged and tough, or soft and delicate.  Fast and furious, or slow and methodical. New York City, or Charleston. Ikea or Ethan Allen. Lexus, or Saturn. Godiva, or Hershey.  Whatever your positioning, we’ll remain true to it.

Proven Language
Your words are carefully chosen because it’s not always about what you say, it’s about what people hear.  For this reason we test and research constantly to stay in touch with popular opinion and culture. We use language that is clear and easy to understand. Your customers will easily get it - unlike many of those Super Bowl Ads.

It’s About the Benefits
Benefits, in the eyes of your customer, are among the most important things your copywriters will disclose in your project. This is true no matter the media. Television, or radio, magazine or company brochure, benefits rule supreme.  A great offer or killer headline are completely useless without clear customer benefits.

Hidden Assets Uncovered
Discovery of your hidden treasure is among the many benefits of using KeyResults. Our proprietary process of auditing your business, division, products, services, customers and methods helps us to uncover often overlooked features and benefits known to be important to your customers. Little things that you take for granted may be just what you need to bring out in your copywriting.

Advantages Created
Competitive advantage is what you want.  Competitive advantage comes in many packages, but frequently it is a state-of-mind. A perception. KeyResults is in the business of managing perception. Do your customers perceive you as having a competitive advantage? KeyResults’ greatest advantage is our ability to zero in on your “unfair advantage” and to bring it out and to tell people about it. Sometimes, we can even copyright, trademark or even patent an advantage.  Discussing advantages, and their value in the form of customer benefits, equates to perceived value. The KeyResults copywriter knows exactly how to help you to create your unfair advantage.

We Are the Right One!
Take a look at our customer list.  We’ve done this for Fortune 100, and for start-ups. We’re easy to work with. We’re not the cheapest, but we charge a fair price considering the results. Because we handle Marketing, Advertising, and Graphics Design, we can even help you on other stuff and minimize the hassle factor. Go ahead and contact us right now!

• Overview
• Photography
• Copywriting
• Graphic Design
• Multimedia
• Video Production
• Print Collateral
• Presentations
• CD-ROM and DVD

Free Marketing Assessment

Your company may qualify for our free marcom assessment and evaluation. Be sure to ask!

• Copywriting Rates