Copywriter - Houston, Texas

Copywriters

Copywriters in advertising and marketing, KeyResults, sell with words.  It’s that simple.  We educate, inform, and entertain, but in the end we write to sell on your behalf.

KeyResults expert copywriters:

• magazine or newspaper advertising
• brochure copy
• direct mail letters or postcards
• web pages and web sites
• radio and television scripts
• billboards and outdoors

Technical Writing

• product manuals
• user guides
• data sheets
• service guides

You want a copywriter team that will help you say the right things to your target audience. Whether this is a one-off project, or part of a large-scale marketing effort, KeyResults does the needed homework to write effectively on your behalf.

Get help to clarify your message for maximum impact using proven methods.

Consistent positioning regardless of media

• Formal style, or informal
• Personal, or more narrative
• Middle-clsss, or royal touch
• Rugged and tough, or soft and delicate
• Fast and furious, or slow and methodical
• New York City, or Charleston
• Ikea or Ethan Allen
• Lexus, or Saturn
• Godiva, or Hershey

Whatever your positioning, we’ll remain true to it.

Effective and proven writing

Your words are carefully chosen because it’s not always about what you say, it’s about what people hear.  For this reason we test and research constantly to stay in touch with popular opinion and culture. We use language that is clear and easy to understand. Your customers get it - unlike many of those Super Bowl Ads.

It’s About the Benefits

Benefits, in the eyes of your customer, are among the most important things your copywriters will disclose in your project. This is true no matter the media. Television, or radio, magazine or company brochure - benefits rule supreme.  A great offer or killer headline are completely useless without clear customer benefits.

Hidden Assets Uncovered

Discovery of your hidden treasure is among the many benefits of using KeyResults. Our proprietary process of auditing your business, division, products, services, customers and methods helps us to uncover often overlooked features and benefits known to be important to your customers. Little things that you take for granted may be just what you need to bring out in your copywriting.

Advantages Created

Competitive advantage is what you want.  Competitive advantage comes in many packages, but frequently it is a state-of-mind. A perception. KeyResults is in the business of managing perception. Do your customers perceive you as having a competitive advantage? KeyResults’ greatest advantage is our ability to zero in on your “unfair advantage” and to bring it out and to tell people about it. Sometimes, we can even copyright, trademark or even patent an advantage.  Discussing advantages, and their value in the form of customer benefits, equates to perceived value. The KeyResults copywriter knows exactly how to help you to create your unfair advantage.

We're the guy's you're looking for!

Take a look at our customer list.  We’ve done this for Fortune 100, and for start-ups. We’re easy to work with. We’re not the cheapest, but we charge a fair price considering the results. Because we handle Marketing, Advertising, and Graphics Design, we can even help you on other stuff and minimize the hassle factor. Go ahead and contact us right now!

• Overview
• Photography
• Copywriting
• Graphic Design
• Multimedia
• Video Production
• Print Collateral
• Presentations
• CD-ROM and DVD

Free Marketing Assessment

Your company may qualify for our free marcom assessment and evaluation. Be sure to ask!

• Copywriting Rates