
Copywriters in advertising and marketing, KeyResults, sell with words. It’s that simple. We educate, inform, and entertain, but in the end we write to sell on your behalf.
You want a copywriter team that will help you say the right things to your target audience. Whether this is a one-off project, or part of a large-scale marketing effort, KeyResults does the needed homework to write effectively on your behalf.
Get help to clarify your message for maximum impact using proven methods.
Whatever your positioning, we’ll remain true to it.
Your words are carefully chosen because it’s not always about what you say, it’s about what people hear. For this reason we test and research constantly to stay in touch with popular opinion and culture. We use language that is clear and easy to understand. Your customers get it - unlike many of those Super Bowl Ads.
Benefits, in the eyes of your customer, are among the most important things your copywriters will disclose in your project. This is true no matter the media. Television, or radio, magazine or company brochure - benefits rule supreme. A great offer or killer headline are completely useless without clear customer benefits.
Discovery of your hidden treasure is among the many benefits of using KeyResults. Our proprietary process of auditing your business, division, products, services, customers and methods helps us to uncover often overlooked features and benefits known to be important to your customers. Little things that you take for granted may be just what you need to bring out in your copywriting.
Competitive advantage is what you want. Competitive advantage comes in many packages, but frequently it is a state-of-mind. A perception. KeyResults is in the business of managing perception. Do your customers perceive you as having a competitive advantage? KeyResults’ greatest advantage is our ability to zero in on your “unfair advantage” and to bring it out and to tell people about it. Sometimes, we can even copyright, trademark or even patent an advantage. Discussing advantages, and their value in the form of customer benefits, equates to perceived value. The KeyResults copywriter knows exactly how to help you to create your unfair advantage.
Take a look at our customer list. We’ve done this for Fortune 100, and for start-ups. We’re easy to work with. We’re not the cheapest, but we charge a fair price considering the results. Because we handle Marketing, Advertising, and Graphics Design, we can even help you on other stuff and minimize the hassle factor. Go ahead and contact us right now!
Your company may qualify for our free marcom assessment and evaluation. Be sure to ask!
Headlines are the hooks with which good advertising copywriters go fishing for sales. It is not uncommon to spend as much time on the headlines as all the rest of the text combined. Headlines are important in Ads and they deserve a lot of attention.
For products, it is almost always good to devote some space to presenting useful and accurate specifications. Stick with customary specs for the industry, but don't be afraid to highlight standout specs that give you the edge and minimize expounding on those less favorable.
Most advertising is accompanied by photos and we believe this is a good practice. Be sure to caption photos with solid copy that informs the prospect about the photo, and chose photos that compliment the material covered.