Writing words that sell is advertising copywriting and at the core of all KeyResults’ advertising copywriting services to our customers. From billboards to catalogs, or brochures to high-end presentations, and direct mail to web pages, what you say and how you say it make the difference between you and the rest of the field. More times than not, it is in your text that new prospects embrace you and interest created.
A Pleasant & Proven Process
Expert advertising copywriters do their homework to get the needed background information about you, your target audience and your industry. They become subject matter experts to paint a winning picture of your products and services in the minds of your customers. Armed with solid research we’ll recommend an approach and style that we believe best suits your company, product, or service. While sometimes less is more, many times people want as much information as they can get if that information presents itself well.
Educate and Differentiate
Painting a picture with words that show products and services at their best is the job of a great advertising copywriting. More than just features and benefits, your text should create interest, or even need, in place if indifference. Leave the prospective customer better educated and satisfied for the time spent. And, where suitable, leave the prospect feeling that yours is the best solution beyond any doubt.
You deserve multinational experience when it comes to advertising copywriting. KeyResults has that international experience too. Writing text for some of the most recognized and successful company’s in the world has prepared us for just about anything you can throw at us. From tennis shoes to computers, software to consulting and healthcare, we’ve been there and done that. And what’s more, from English to Portuguese and every language between, we have the means and experience to get your message across no matter where your customers call home.
Advertising Copywriting for All Media
As well as traditional print media, KeyResults offers significant expertise dealing with Internet and website design, and other digital media delivery methods too. In fact Internet development and promotion has been an integral part of our business well before the dot-com boom. Great copy works well regardless of the medium.
Writing for All Marketing Needs
New products? No problem. We handle package design, logos, naming and all the collateral production that your customers need. And if you need help with picking just the right mix of words to speak to your customers, we will handle all of your copy needs too. If we need to do a little research for you, our marketing expertise is at your disposal to work through the brand strategy, and market positioning to come up with the best plan tailored for your success.
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Copywriting Tips from KeyResults
Headlines are the hooks with which good advertising copywriters go fishing for sales. It is not uncommon to spend as much time on the headlines as all the rest of the text combined. Headlines are important in Ads and they deserve a lot of attention.
For products, it is almost always good to devote some space to presenting useful and accurate specifications. Stick with customary specs for the industry, but don’t be afraid to highlight standout specs. Especially amplify specs that give you the edge, while minimizing those less favorable.
Most advertising is accompanied by photos and we believe this is a good practice. Be sure to caption photos with solid copy that informs the prospect about the photo, and chose photos that complement the material covered.
Advertising, Marketing, Graphics Design, and PR Firm – Houston, Texas